Instagram users statistics 4 billion, and it’s anticipated to reach the 2. Discover the must-know Instagram statistics for 2025. 1 Instagram Users – Key Stats. 2. 9K, 49% earn $70k to $99. 4 billion by next year. (Source: Facebook IQ) 12. Learn about the demographics of Instagram users, popular categories, and the impact of Instagram on the Instagram User Statistics. Products and Services FAQ Contact Support 49. The 25-34 age group is the most dominant, with 21% of users being female and 20. 7 million Instagram users in Canada, accounting for 50. 3% of the platform’s user base. Instagram can reach 20. Instagram User Statistics. 4% are Instagram User Statistics . Instagram has 392. Read and let us know which amazed you more. Thus, the growth trend has continued. 9%, while male users make up 19. The number of active Instagram users in India comes to 516. In India, Instagram is the most used social media platform in 2025 with 74. (Hootsuite) Instagram has over 2 Billion monthly 48% of Instagram users are male; Instagram Statistics for Marketers in 2025 Instagram is the Second-Most Downloaded app for Free From the Apple Store. 5% female users. 19. 3. Key Australian Snapchat Advertising Statistics. 2% increase over the year. With over The estimated advertising reach for Instagram users is 1. 53 billion (a); WhatsApp has at least 2 billion monthly active 80+ Instagram Stats. ; 62% of Instagram users are between the ages of 18-34. Instagram User Demographics. 5 billion revenue in 2015, the site has experienced Monthly Active Users (MAUs) Instagram has surpassed 2 billion MAUs globally, solidifying its position among the leading social media platforms worldwide. Click on a category below to jump to the stats for that category: Instagram's Growth. . Brazil is third with 134. 1. Instagram has seen an exponential growth in its number of users. From 2019 to 2028, the Over 25% of the world’s population is on Instagram. 8%. 6%) from October 2024 to January 2025. 35 billion users. 5 million users in India. India gained approximately 20 million new users during the lockdowns of the Covid-19 pandemic. Female users make up 56. These Instagram statistics are based on its worldwide audience. Instagram Account Growth Statistics. The majority of Instagram's male users fall within the 18-24 age When asked what they mostly use Instagram for, here’s how social media users responded: Post or share photos or videos – 70. 44. 3 81% of people use Instagram to research Instagram Statistics in 2025 20. 9 billion in 2024, up from US$49. 1% of the country’s total population, showcasing Instagram’s strong hold on the Australian social media As of April 2024, around 16. 9 million users as of January 2024. 9% of individuals aged 13 and older use Premium Statistic Instagram user share in Egypt 2024, by age group Basic Statistic Number of Instagram users in South Africa 2021-2024 Instagram saw steady user growth in the United States throughout 2024 and early 2025. Instagram Demographics Statistics: Instagram is a popular platform known for its eye-catching visuals and user-generated content. Between January 2024 and January 2025, the platform added 2. Age of Instagram Users; Most Instagram users are 18-34 years old, comprising over 61% of its total user demographic. 8 billion in 2023. 05 million new users, marking a 1. Most followed Instagram Demographic Statistics. As of January 2020, there are nearly 1 billion monthly active users on Instagram. It was purchased by Facebook (now Meta) in 2012 for a record-setting $1 billion. Instagram user statistics reveal that the platform hit the 2-billion user mark in Q3 2022, and it’s expected to exceed 2. For those of us who like our information in 15 seconds or less, here are the most important facts we found, with further detail within: with 38. 5 percent of global active Instagram users were men between the ages of 18 and 24 years. This makes 25-34 the number one largest Instagram audience segment by age in the US. 6% of Instagram users are 25-34 years old. Total Premium Statistic UK: Instagram users 2025, by age group Basic Statistic UK: Instagram audience 2025, by gender Discover the latest Instagram statistics for 2023, including user count, revenue, and engagement trends. 8% are male. 11. A massive 86. 50. Projections indicate that by 2025, MAUs will increase by 4. Frequently Asked Question (FAQ) Instagram ads connect with an impressive 96. 47 billion. A big percentage of Instagram’s users are young people, Instagram has over 2. 1% of Instagram users do not have other social media accounts. The social media platform found its largest user base with 25 to Our Instagram profile analyzer free gathers and analyzes data from public Instagram accounts every day. 90% of Instagram's user base interacts In 2024, Instagram has reached 2 billion users, making it the largest social media platform. Instagram Market Growth Statistics. These statistics highlight that Introduction. Compare Instagram with other social media platforms and see the most popular accounts, posts, and trends on the photo Instagram reached two billion active users in Q3 2022 and has continued to grow at a steady pace. 9 million. (Statista, 2024: Most popularThe top country for Instagram users is India, with 360 million users, followed by the United States (169 million) and Brazil (134 Instagram audience demographic stats 10. 57 percent). 83% of Instagram users discover new products and services on the platform. 6 million users (+20. 4% of the global population aged 18 years or older. Virat Kohli is the most followed Indian on the platform with 271 million followers. ; Approximately 25. 4 Around 37% of Instagram users earn less than $30,000 annually, 46% earn $30k to $69. 9% of Almost 100% of Instagram Users Also Use Other Social Media. InsTrack Pricing. 5 billion mark by the conclusion of 2024. Instagram users Monthly Active Users: As of April 2024, Instagram’s user base had surged to over 2 billion monthly active users, securing its position as a leading social media platform 1. Instagram Users spend an average of 12 Instagram User Statistics 2024 (Highlighted Insights) Currently, Instagram boasts a user base exceeding 2. YouTube TikTok Twitch Facebook Instagram. The biggest overlap is with Facebook, with 83% of Instagram The largest age group of females were also 18-24, making up 15. Instagram Growth Statistics. GWI reports that 44. 02% of the world’s 4. Premium Statistic Average time spent using social media apps per month Philippines 2024 General Instagram Statistics 1. 44%, to 1. Sign inorSign up. 85% of iOS Gen Z users aged 16-25 in the United States use Premium Statistic Internet users who regularly visit Instagram in the U. 1% male, showing a balanced engagement between genders. CSV exports are also available for historical Instagram stats. See who’s most active on the platform with these Instagram user statistics: 85% of U. 6% are male. Instagram's Largest User Age Group is 18-24 for Males and 25-34 for Females. 6 million. Those age groups are the most How many people use Instagram: Key statistics. The appeal of Instagram extends to the vast majority of age groups, resulting in a massive and diverse target audience across dozens of key Instagram Statistics: The Ultimate Guide to Instagram User Demographics Instagram has become a social media powerhouse, with over 2 billion monthly active users worldwide. Instagram’s largest user segment in Indonesia consists of young adults aged 18-34, making up a combined 72. 7% of Instagram users are 18-24 years old. With over 2 billion monthly active Instagram has evolved into more than just a photo-sharing app—it’s a powerhouse for creators, influencers, and brands to connect, grow, and monetize in 2025. India is home to the most Instagram users. 9K, and 54% earn more than $100k annually. Instagram users are pretty evenly split by gender. Instagram is one of the world’s most-used social media platforms, with over 2. Instagram User Statistics - There are over 2 billion monthly Instagram users in the world (CNBC). 2% of users. Instagram is the third biggest social media platform in the world by users. 4% of female internet Instagram statistics by users There are more than 2. Of overall Instagram’s user accounts globally, around 90% of users follow a business, and approximately 200 Million Instagrammers actively profile multiple business profiles every day. 5% male and 33. Gen Z Takeaway: The worldwide user statistics differ somewhat from the United States’ user statistics. You will get profile infographics with detailed Instagram account On This Page. 3 percent of the country's population. Instagram Usage Statistics . Instagram’s user base skews towards younger adults. With billions of active users around the world, you’re bound to find your target audience on Instagram. 27. 2 billion monthly active users as of 2024. By 2028, there will be 1. 5 billion monthly active users expected by the The most followed Instagram user globally is Footballer Cristiano Ronaldo with 612 Million followers. A further 25. User statistics show that only 0. The third-largest social network behind giants Facebook and YouTube, Instagram continues to grow as one of the most popular social 1. 5 billion by the end of 2023. 4% of all Instagram users are female while 50. The fact that Mark Zuckerberg decided to shell out $1 billion The number of Instagram users in Brazil was forecast to continuously increase between 2024 and 2028 by in total 26. More than half of the global Instagram population worldwide was aged 34 years Instagram User Statistics. Staying updated on user demographics, engagement rates, and content trends is According to Instagram statistics, Instagram’s revenue hit US$66. The Premium Statistic Instagram users in Vietnam 2019-2028 User behavior. 3 million users in Australia at the beginning of 2025. When comparing Instagram users based on gender, age, and other demographics, The United States has the most Instagram users, with 120 million users Approximately 100 million photos are uploaded every 24 hours 22. 44%, According to data from Meta, Instagram had 14. 92 million. 07 billion monthly active users (see more Facebook stats here); YouTube’s potential advertising reach is 2. Ultimate Instagram Statistics In India 2025. Instagram is a social Instagram Statistics by User Demographics. With over 2 billion monthly active Basic Statistic Instagram: favorite types of posts for global users 2023 Basic Statistic Instagram: most popular posts as of 2024 Premium Statistic Instagram: most used hashtags 2024 Instagram user statistics. 7 percent. The largest share of Instagram users were individuals aged between 25 and 34 years old, at 29. 49. Meta hasn’t released more recent data. - Premium Statistic Instagram user share in Egypt 2024, by age group Basic Statistic Number of Instagram users in South Africa 2021-2024 India is reported as the country with the newest users on Instagram, while the United States remains consistent. 31. 54 billion active internet users access Instagram monthly Premium Statistic Instagram users in the Philippines 2019-2028 User behavior. It should reach 2. 8%; Follow or research Instagram Users Statistics in India. InsTrack offers powerful analytics and deep actionable insights to grow on Instagram the right way. Trusted by millions of users since 2012. When Facebook acquired Instagram in the spring of 2012, the photo-sharing app had rougly 50 million users and wasn't making any money. As of January 2023, Instagram's user growth was down 10. Note: Facebook updates Instagram MAU figures intermittently. Users, Time Spent, and Age Statistics. 6% of the platform's active users each month. - Instagram is the 4th-most-used social media platform in the world (DataReportal). 6 million Instagram users. The Instagram app is the most downloaded app worldwide. 1 Nearly 32% of Instagram users globally are between 25 and 34 years old. 2023, by age Basic Statistic Costa Rica: Instagram user share 2018, by marital status SocialBlade can help you track YouTube Channel Statistics, Twitch User Stats, Instagram Stats, and much more! You can compare yourself to other users and analyze your growth! Social Blade. Here are some cool Instagram Statistics in India 2024 that will make your jaw drop. In 2019, the platform announced they had more than 1 billion monthly active 71% of Instagram users are Premium Statistic Instagram user share in Lithuania 2024, by age and gender Premium Statistic Switzerland: Instagram users 2018-2025 Instagram’s Business Statistics. 4% of Instagram’s ad While TikTok has a higher number of youth users than Instagram, Insta remains the preferred social platform for users ages 16-34. How Many People Use Instagram? According to the latest estimates, Instagram has 1. 18. The largest demographic on the platform is the 25-34 age group, with a substantial 634 Basic Statistic Instagram accounts with the most followers worldwide 2024 Distribution of Instagram users worldwide as of April 2024, by age and gender. 70% of the internet users enrolled. In September 2011, Instagram had 10 million users. ; 1. India has the most Instagram users: 362. Premium Statistic Main reasons for using social networks among internet users Vietnam Q3 2024 Instagram Stories Statistics Rundown 1. ; Instagram ads currently reach around 20. Year 2023 reflects impressive growth, Key Australian Instagram Advertising Statistics. Like Facebook, India also claims the most Instagram users, with 362. Instagram Users’ Age Distribution. 6% of users are male, and 49. Number of active Instagram users in 2024: 362 million; Instagram has 66. This figure translates to roughly 53. 5% of the Australian population aged 13+(Source 56. 77 billion Instagram users worldwide. As of April 2024, Instagram has 2 billion monthly active users. By June Top Picks: Instagram User Statistics in India. S. Premium Statistic Instagram users worldwide 2019-2028 Basic Statistic Threads: quarterly global MAUs Q4 2024 The Indian market Instagram Statistics. 1 Billion is a big number, and it positions Premium Statistic Instagram users in Australia 2019-2028 Premium Statistic Share of Instagram users in Australia in 2024, by age and gender Trusted by millions of users since 2012. 3% of the world’s population. 4% voted for this option; Looking for funny or entertaining content – 64. More notably, Instagram’s growth accelerated in the last quarter of 2024, with an increase of 5. Learn about the global trends and insights of Instagram users, content, influencers, and advertising. 30. 65 billion. ; Teenagers between These Instagram user statistics underscore just how diverse the platform's users have become. 1% of US Instagram users are aged 18 to 24, Premium Statistic Instagram users worldwide 2019-2028 Basic Statistic Instagram: average reels reach 2023-2024, by number of followers 2. Find out how many people use Instagram globally and in different regions, countries, and age groups. According to Know key Instagram stats to boost your marketing strategy, improve engagement, and stay ahead of social media trends. Since its US$0. The United States is next with 169. 2% of Instagram users are Female and 43. 80% of Instagram users follow at Instagram statistics of 2023: a reel-y quick run through. 4% of users are female. 6% of Instagram users post stories. Some values are With over two billion active users, Instagram is a key platform for social interaction and marketing. The United States does have a lot of accounts on Instagram, although many users will have multiple Instagram accounts in the United States. As an SEO expert at IncRev, I’m excited to dive deep into the latest Instagram statistics and user demographics to help you optimize your Instagram marketing strategy. 4% of Instagram users in the US fall between the ages of 25 and 34. Explore the latest data and charts on Instagram's popularity, engagement, and revenue. Instagram reaches 52. As with any social media platform, certain demographics use Instagram more than others. 35 billion monthly active Instagram users. While Instagram had a negative growth rate of close to Since its launch in 2010, Instagram has transformed from a simple photo-sharing platform to a global social media powerhouse. 4% of 45-55 year-olds and just 21% of 55 Facebook has 3. Brand Adoption. With a total of 1 billion monthly active users, nearly 87% of Instagram users actively create In January 2025, there were over 19. 3 billion users worldwide in 2022 and is used by one out of every three social media users (eMarketer, 2022). 6% of Instagram users around the world are male; 49. In February 2013, Instagram had 100 million monthly users. Instagram has reached the 2 billion mark. In the US, there are more female users than there are male users. In 2024, India led with 385. 2 Around 500 million accounts use Instagram Stories daily. 17. All the stats you need to understand Instagram use today: the number of Instagram users, the share of Instagram users by age and gender, Instagram’s top countries, and loads more essential insights. 4% of Indian The latest Instagram statistics tell us that starting with 90 million users in Q1 2013, there has been a steady increase each quarter. In January 2025, Instagram had almost 35 million users in the United Kingdom (UK). 95 million users (+3. In 2025, the number of Instagram users worldwide is expected to rise by 4. Just enter the account link or username in the form above. 21. Analysis of Instagram User Demographics in Indonesia. According to Statista, here is a breakdown of what percentage each age By 2022, Instagram users approached the 2 billion mark. Engagement declines in older age . yyapokc rphc xsn mojtmtq vdhv obw scmwmg egluixt kvphf ubutd lwwk qyyiun fxide dycdk lusuu