Digital marketing course syllabus pdf. This PDF guide consists of 19 modules .

Digital marketing course syllabus pdf The requirement is for you to complete a course in “Fundamentalsof Digital Marketing” as part of Google Digital Garage. The course aims to teach students key digital marketing concepts and Sep 6, 2020 · Review Syllabus Section 1 Modules Welcome to Pathstream Course Overview Introduction to classmates Academic Integrity Module Section 2: Digital Section 2 Modules Marketing & Business Fundamentals What is Digital Marketing? Digital Marketing With Organizations. Our course is designed to help students use the online earning strategies to generate income from various sources. Course Overview: In this course, you will explore the theory and practice of internet marketing and its role in an overall marketing Sep 3, 2019 · View Digital Marketing Syllabus . 52:630:371:90 Index 21081- 3 credits – Spring 2018 . You can learn more about our cohort-based offline digital marketing courses in Pune and Nagpur here. We will take you on a journey through the evolving digital marketing landscape. Describe the framework and skills for digital marketing. With the popularity of digital marketing rising steadily, the interest of new individuals is also being awakened in this field. Mobile SEO 5. SEM 3. Be Beginner to advance Marketer DIGITAL MARKETING COURSE Marketer. This programme is beneficial for: Traditional marketers, sales, communication, or brand managers keen on developing digital marketing and analytics skills Early-stage professionals looking to switch over to the field of digital marketing from an existing field Objective- To understand the basic Concepts of Digital marketing and the road map for successful Digital marketing strategies. Ming Chen Section: MBAD6284-U90/ DSBA 6284-U90 Class hours: R, 5:30 pm – 8:15pm (Jan 12 – May 11, 2023) Where: Center City Room 902 Office hours: Thursday 3:30-4:30pm, or by appointment (send via email) Email: mchen37@uncc. It discusses key topics that will be covered including search engine optimization, social media marketing, Google algorithms, and more. marketing. Furthermore, understanding the digital regulatory landscape and cybersecurity concerns can ensure that digital marketing strategies are executed in a safe, compliant and ethical manner. Digital Vidya’s Digital Marketing Course Syllabus. The 3-month course covers key topics in digital marketing including search engine optimization, Google Analytics, social media marketing, email marketing, mobile marketing, Google Ads, and more. Explain the importance of data privacy in digital marketing. We get that… But in many ways, digital marketing is no different than traditional marketing. redandyellow. Simon@telfer. This blog provides a comprehensive overview of digital marketing courses, including their syllabus, eligibility, duration, fees, career opportunities, and potential salaries. Dr. . Learning Outcomes: Upon completing this course, students will be able to look at datasets from digital assets in order to drive marketing strategy. Course duration: MBA in Digital Marketing is a two-year master’s course. It outlines topics that will be covered in the course including website design, SEO, Google Ads, social media marketing, email marketing, analytics, blogging and making money online. 2 | Contents Syllabus & Content Design 4 Feb 21, 2022 · Course Syllabus Spring 2022 MKTG 370 – Principles of Digital Marketing Professor Information Professor: Dr. Many of our students are earning money with Google AdSense, YouTube, Affiliate Marketing, Freelancing and some students started their own digital marketing agencies. za/textbook/. 4. pdf from MANAGENEMT 4F3 at London School of Economics. •Understand behaviour of online consumers. Business Lifecycle & Models. This will accelerate your active & passive income) 👆 Duration: 4-11 Months | Time: 2hrs/day (Mon-Sat) | 120+ Modules | […] Subject: - Digital Marketing Syllabus Unit- 1 Introduction to Digital Marketing: Meaning of Digital Marketing, Differences from Traditional Marketing, Return of Investments on Digital Marketing vs. 2. Office DMS 7130B Telephone 613-562-5800 (4744) (Use email or MS Teams to message me) Email Jonathan. Digital Marketing Course Syllabus MODULE 1: BASICS of DIGITAL MARKETING Introduction To Online Digital Marketing Importance Of Digital Marketing How did Internet Marketing work? Traditional Vs. 4 Skills required in Digital Marketing 1. The 3-month course provides comprehensive training in digital marketing strategies and techniques, with a focus on job placement assistance. edu Course number Upon completing Digital Marketing courses, learners can obtain credentials that may support their career development: Professional certificates that may demonstrate a foundational understanding and practical skills in digital marketing; Specializations that focus on nuanced aspects of digital marketing such as digital analytics or inbound marketing 1 Course Information Sheet 3 2 Syllabus 4 DIGITAL AND SOCIAL MEDIA MARKETING Course Number : A94002M Course Designation : Core Elective-4 Credits : 4 Title: Digital Marketing Analytics Syllabus – Spring 2023 Instructor: Dr. 2 Evolution of Digital Marketing Digital Marketing Strategy: P. SE A RC H E N G I N E A L G ORI T H M S What is Search Engine's Algorithms? How Algorithms Works? Why a Search Engine needs to update its Algorithm? Apr 22, 2019 · DIGITAL MARKETING SYLLABUS: Digital Marketing Syllabus of our Advanced Digital Marketing Management Course with 30 Modules will give you complete picture on what digital marketing skills you can acquire at the end of the course. DIGITAL MARKETING GENERAL COURSE INFORMATION: Faculty name/title: Lilian Ajayi-Ore Faculty NYU email address: loa1@nyu. Marketing Goals. edu Office Hours: Mondays/Wednesdays (2-4PM) or meeting by appointment Course Description This course strives to provide students with an opportunity to develop their own insights on digital Nov 11, 2020 · 4. In this course, we will focus on developing a comprehensive understanding of digital marketing by exploring concepts and tools that will remain relevant despite the rapid changes in specific SYLLABUS Unit 1: Marketing in the Digital World (12 hours) Digital marketing: Concept, Features, Difference between traditional and digital marketing, Moving from traditional to digital Marketing; c Digital Marketing Channels: Intent Based- SEO, Search Advertising; Brand Based-Display Digital Marketing Course Syllabus Course Description This course emphasizes the preparation of a digital marketing campaign for a business or non-profit organization. socialmediaexaminer. Digital marketing effectiveness Feb 10, 2020 · View ADM4326 - Digital Marketing Technologies Syllabus [Winter 2020]. Instructor Information: • Carol Kaufman-Scarborough, Ph. Difference between Leads & Sales. 0 Learning Material Provided by: ICDL Malta Mar 17, 2022 · View syllabus_xiaolin Digital Marketing. Search engine optimization, pay-per-click advertising, social media marketing, email marketing, content marketing, mobile marketing, video marketing, analytics, and reporting are just a few of the subjects covered in the course. The course begins with an introduction to the basics of digital marketing, including an overview of the most common channels and strategies. Types of Online Business and their Objectives. Definitions of Branding, Marketing, Advertising, Promotions and Sales. Graded MSc in Digital Marketing Course Guide 2021/22 qualifications@mmclearning. A. 1 Concept of Digital Marketing 1. Identify one to two of the firm’s digital marketing tactics which you recommend revising or strengthening. The primary objective is to examine the role and importance of digital marketing, and how organizations can utilize and measure its effectiveness. , Email, and Website: ----- Course description: This course is an introduction to digital marketing. Digital marketing strategy development. Learn from the Haryana School of Digital Marketing, a certified institute by Google, Bing, and HubSpot. CO2: discover various search engine optimization techniques for digital marketing analysis. The document outlines the modules of a Certified Digital Marketing Course taking place from October to December 2019. com/)$ • Social$MediaExaminer$(http://www. Each module includes video lectures, a required reading, an optional practice quiz, a required module quiz, a required case study peer Programme Name MBA in Digital Marketing Course Basket % Credit Allotment Credits Assigned Programme Major 14 12 Programme Disciplinary Foundation 52 46 Call For Free Demo Class 073473 92745 India’s Premier Institute of Digital Marketing (A Google Partner & ISO Certified) Advanced Digital Marketing & AI Certification Course with 100% Job Placement Guaranteed 👆(Learn a high-income skill. Lead Generation. This course uses three pedagogical tools: (1) lectures that cover basic concepts and theories of digital marketing; (2) business cases that apply the concepts and theories to real-world online marketing problems; and (3) a business simulation game that focuses on digital marketing comm. Traditional Marketing, E Commerce, Tools used for successful marketing, SWOT Analysis of Business for Digital Marketing, Meaning VAIRA DIGITAL SCHOOL, 4th floor , lotus Court, building , Pune Satara road, Near by Panchami Hotel , SWARGATE, Pune , 411009, Phone no - 020-24223332 / 7249853735 Digital Marketing – COURSE SYLLABUS Course includes 1. MG4F3: Digital Marketing Course Syllabus 2022 Lecturer: Email: Office Hours 1 Dr Xiaolin DIGITAL MARKETING SCIENCE SCHEDULE PRE-WORK: Digital Marketing Science Certification Overview (Course, tech, team, schedule, roadmap) WEEK 1: Introduction to Digital Marketing Science (Analyze the components of a digital marketing strategy) WEEK 2: Search Engine Optimization Fundamentals (Audit a company’s SEO strategy) WEEK 3: Jul 1, 2022 · What Components Are Covered Under Digital Marketing Course Syllabus? Digital marketing goes through frequent shifts and updates. Jan 3, 2025 · Some Other Important Topics Included In Digital Marketing Course Syllabus 2025. Oct 8, 2023 · Digital Marketing Course Syllabus cover the following subjects: • Search Engine Optimization • Search Engine Marketing • Social Media Marketing • Email Marketing • Inbound Marketing • Web Analytics • Facebook Marketing • Advanced Digital Marketing Topics. Analyze and develop a marketing plan This course explores both marketing theory and practice. Thus, some relevant strategies don’t seem to perform well now. , usability, analytics, digital content monetization, and online customer acquisition. Jan 13, 2020 · This document is a syllabus for a digital marketing course offered by Marketmenn. Students will explore a range of digital marketing tools and tactics including: content marketing, disp. Developing knowledge of SEM will enable one to generate robust advertising campaigns, conduct keyword auctions, and maximize bidding and budgets—all of which will benefit your business to stand out for maximum effect and reach in the highly Aug 5, 2022 · digital marketing. Jun 17, 2020 · 1 MKT 5374 - Digital Marketing Analytics Syllabus Summer 2020 Course Credit: 3 HOURS Distance Electronic Course Instructor Instructor: Dino Villegas, Ph. Jan 2, 2025 · Download the PDF of the complete digital marketing course syllabus for 2024, covering topics such as website design, SEO, SMO, PPC, e-commerce, email marketing, and more. As the digital media landscape moves so quickly, there is no required textbook for this course. Core subjects have a 100 mark paper each in the exam, whereas the Course : Digital Marketing using Social Media Code : BCE24MD02 Credits Teaching Scheme (Hrs. Assignment: Pathstream. 6 Course Outcomes After Successful completion of this course the student will be able to: CO1: infer digital marketing practices, inclination of digital consumers and their behaviors. Sep 10, 2021 · Digital Marketing Course Syllabus: Google digital marketing, PDF, 2021, Fees, India, Hindi, Advanced Certificate, Topics, Subjects, Books, Skills Enhanced Document Preview: ADM4326 A00 - D IGITAL M ARKETING T ECHNOLOGIES F ALL 2021 C OURSE S YLLABUS Professor Jonathan Simon, M. The course is designed for students, working professionals and entrepreneurs and includes both theory and hands-on practical training. docx), PDF File (. current digital marketing efforts based on knowledge learned from this course • whether the firm’s digital marketing practice matches with its Marketing Research: determine overall marketing objective. In India, various institutes offer digital marketing courses after the 12th. Carol Kaufman-Scarborough (“Dr. The 5 units cover topics like online marketing strategy, search engine optimization, email marketing, social media marketing, and digital This document provides the syllabus for an online course on how digital tools are changing marketing. search, video, social, email, and display. 100% Job assistance What Marketing? 4 P’s of Marketing. The document provides a syllabus for a 4-day digital marketing training course. If you really would like to have a textbook, I would recommend the following online textbook: “The essential guide to marketing in a digital world (6th edition),” which is available as a free downloadable PDF https://www. •After studying this course, students will be able to: •Understand the concept of digital marketing and its integration of traditional marketing. Unit I: Introduction & Marketing - Definition, Scope, Advantages, Disadvantages, Functions Digital-Marketing-Course-Syllabus (2) - Free download as Word Doc (. Its syllabus is divided into four semesters. This course will teach the fundamentals to help you navigate and thrive in this fast-growing field. For this reason, you must know about the updated digital marketing course syllabus and its fees to learn about the important attributes of work in DD1C- 105 Fundamentals of Digital Marketing Course Outcomes: CO1: It will help to understand the basics of Digital Marketing. Traditional versus digital marketing. So, go ahead A comprehensive digital marketing course syllabus is crucial for effective learning. The digital marketing course syllabus also includes the following essential topics. ICDL Professional DIGITAL MARKETING Syllabus 1. Overview To provide an in-depth understanding of digital marketing through a series of lectures, assignments, and developing a real-world direct/interactive marketing campaign for the Collegiate Digital-Marketing-Course-Syllabus. Digital marketing refers to the use of online channels and platforms to promote products or services to a target audience. The objective is to help students understand digital marketing from different perspectives and cover basic marketing concepts and tools. Learn the key skills, course fees, and salaries in digital marketing. Our AI-Focused Training Modules. The case study sessions illustrate how these marketing concepts, frameworks and techniques can be applied in real world situations. Though the actual course offerings for Digital Marketing courses will mainly differ as per the program level as well as institution, there are certain core subjects that are covered in such programmes at all levels. Key modules typically include SEO, content marketing, Google Ads, and analytics. uOttawa. Yongwoog “Andy” Jeon Office: 128B Barsema Hall (BH) Phone: 815-753-6221 Email: andyjeon@niu. The lecture sessions introduce you to established concepts, frameworks and techniques to approach marketing problems. , Professor of Marketing • Rutgers School of Business-Camden, Room 258 Ready to launch your digital marketing career? Gain mastery in paid and organic marketing channels, including ads, SEO, content creation, and more. pdf from MARKETING 1 at Assumption College. 5 Digital Marketing Plan DIGITAL MARKETING Marketing is an essential part of your everyday life. to understand and initiate digital marketing. These courses often incorporate practical projects and case studies, enabling students to apply theoretical concepts in real-world scenarios. com)$ • Social$MediaToday$(http://socialmediatoday. The digital marketing channels and tools help companies reach a global audience, measure the effectiveness of their efforts in real-time, and optimize strategies for maximum engagement and conversion. docx Page | 3 Introduction Definition/ Description of the training programme for Digital Marketing Digital Marketing (DM) is the transformation of traditional marketing knowledge and strategies Explore FITA Academy's Digital Marketing Course syllabus: comprehensive training in SEO, SEM, social media, content marketing, and more for career growth. This document outlines the modules covered in a digital marketing course, including website design, search engine optimization, search engine marketing, social media optimization and marketing, video marketing, email marketing, affiliate marketing, online reputation International Marketing Online – Course Syllabus . Students will learn how to remarket to website visitors, craft and optimize social media strategies, and promote brands on Facebook, Twitter, and LinkedIn. MODULE 1: BASICS of DIGITAL MARKETING. In India, following the 12th grade, numerous institutes provide digital marketing courses. KS”) – Professor of Marketing . pdf from MSPM1-GC MISC at New York University. Additionally, this course provides a basic understanding of how to measure the effectiveness of and assess ethical issues associated with digital marketing. Total Credit-4 Hours/Week-4 Module-I Fundamentals of Digital marketing & Its Significance, Traditional marketing Vs Digital Marketing, Evolution of Digital Marketing, Digital Marketing Landscape, Key Drivers, May 7, 2020 · View syllabus. The course aims to provide Marketing Platforms- Organic and Paid Digital Marketing- Difference between Traditional Marketing and digital Marketing- Advantage of Digital Marketing-Digital Marketing Manager- Role and functions of a Digital Marketing Manager–Significance of a Digital marketing manager in maintaining health and safety of workplace Module II Core Subjects in Digital Marketing Courses. Curriculum (Level 4) CS- Digital Marketing V3Internet of Thing. doc / . The course will cover topics such as introduction to digital marketing, case studies, briefings on online payments and other topics, web marketing, search engine optimization, social media marketing on Facebook and LinkedIn, and mastering Google's advertising, analytics and applications. pdf from BADM 3401 at George Washington University. Fundamentals of After training 10,000+ digital marketing students, GrowthAcad has revised its syllabus for 2023 batch. Jan 7, 2025 · In today’s world, where everything operates through digital media, enrolling in a Digital Marketing course is essential for achieving success in business. 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In Since understanding digital marketing is such a hot topic for marketers today, I looked for a credible program for this course. edu Virtual Office Hours: by Appointment, you will find a link to a calendar for appointments on blackboard. Introduction To Online Digital DIGITAL MARKETING Syllabus - Free download as Word Doc (. Digital Marketing Types of Digital Marketing Increasing Visibility Visitors’ Engagement Bringing Targeted Traffic Lead Generation May 31, 2023 · Digital Marketing Syllabus is an extremely important aspect of the course. If you are pursuing Digital marketing courses in 2025, the prices vary depending on the institute. 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Whether you're a marketing professional looking to take your skills to the next level, an entrepreneur seeking growth opportunities, a career changer, or simply curious about the emerging field of AI and its application in marketing, this course is for you. If an individual is taking a digital marketing course as an academic program, some fees might vary from one institute to another. The digital marketing course fees is roughly between ₹10,000 to ₹45,000. com)$ Digital Marketing Course Syllabus I have been teaching a hands-on digital marketing course to undergraduate business students and to MBAs since 2010. In this module, you’ll learn how to create a social media strategy that resonates and connects with your audience, raises brand awareness, and encourages real conversations. Digital marketing tactics: •Website development and design •Social media marketing •Content marketing •Search engine marketing •Online advertising •Email marketing •Marketing by using latest digital technologies. 3. ca Office Hours By Request (Schedule appointment in Teams or in person) Class Location Online - Microsoft Teams Class Hours Wednesday 2:30 COURSE OVERVIEW This course is designed to help participants find a direction to create integrated digital marketing strategy. For the most recent version of my syllabi, please go to MBA Digital Marketing Course Undergraduate Digital Marketing Course Subject: - Digital Marketing Syllabus Unit- 1 Introduction to Digital Marketing: Meaning of Digital Marketing, Differences from Traditional Marketing, Return of Investments on Digital Marketing vs. This Digital Marketing Course Syllabus will help you to get in-depth Practical Knowledge on SEO, PPC, Internet Marketing with Live Projects. 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